“As a survival instructor, I help people learn how to become self-reliant in remote, difficult situations. I can show you how to make yourself comfortable and calm, where otherwise you’d feel stressed. These skills and thought processes are easy to adapt to your everyday life too – wherever that is."


why I do IT

When I was learning to fly in the RAF I was in a very small minority: the tiny group who really enjoyed their survival training. It sparked an interest which has become a lifelong passion. Since those first experiences, I’ve been lucky enough to live by my wits – and sometimes with only the contents of my pockets – in some really remote spots, and I’ve passed on the self-reliance skills I’ve learned to people with all sorts of backgrounds; from Aid Workers and A-Listers, to Youth Groups and Zoologists. 

So if you’re planning a deep jungle expedition, an arctic adventure – or simply want to know how to handle unfamiliar situations whilst travelling the world – I can show you how to prepare, and let you know what’s best to take with you: in your bag and in your head...


key skills & expertise

Here's a taste of the kind of things I do, in more detail:

  • I am the UK military's Chief Survival Instructor, running courses worldwide
  • I've created the UK forces' survival training manual and pocket-guide for downed aircrew
  • I've tested my skills on international TV in front of millions during Discovery Channel's Survive That/ Dude You're Screwed
  • I design training for self-reliance in extreme environments, for people from all walks of life
  • I've worked with world-leading survival psychologists on innovative research projects
  • I am qualified to plan and organise rescues on a global scale, during peace or conflict
  • I advise industry on survival equipment for any scenario or environment
  • I enjoy passing on my knowledge and opinion about all things survival-related through TV, radio, podcasts, writing and public speaking
Photograph courtesy Discovery Channel 

Photograph courtesy Discovery Channel 

John is the top survival brain in the British Forces today. He trains the trainers. His expertise extends far beyond this area into the deeper ethos behind survival and bushcraft. He is what a lot of so called ‘survival experts’ want to be (and he knows a lot about the Stone Roses)
— Alf Evans, UK Military Aviation Survival Equipment Trials Officer 2004-10