John is currently busy working on a new book with publisher Pan Macmillan, which is all about self-reliance and personal safety; exploring how wisdom gleaned from those in extremis can also be applied in everyday life. He regularly writes blog pieces, product reviews, or contributes towards magazine articles, and is always interested to discuss and develop new projects with like-minded brands, organisations or individuals. Here's a few examples of recent collaborations:
RedBull Online recently contacted John and asked him to contribute advice and expertise, because extreme sports can take you to extreme places. Like what to do if you've paraglided yourself into a deep powder corner; how do you move when you're up to your chest in snow? Find out here.
realm & empire
John was interviewed by UK clothing company Realm and Empire who use the Imperial War Museum's collections as a start point for some of their designs. John shared tips and advice, including some that the military have known for years; like which natural fibres and fabrics can work really well in the outdoors.
While he was away filming Survive That John wore a lot of Rohan clothing, it's designed for travel and also has lots of security pockets – very handy if your mates search you before every adventure. After the first series he wrote a piece for them detailing the items he chose for extreme environments.